Product Marketing and Training Specialist (Bilingual)

  • Remote
  • Full Time
  • Mid Level

This is a bilingual role, where proficient and fluent French language knowledge is a requirement. This person in this role is responsible to plan, design, build, implement, and deliver training on our tool and platform, on best practices, use cases on our digital solution for our customers (OEMs and Dealers) as well as for our sales and sales support teams, in French (and/or English. This person will also be responsible for creating memos, communications, and training material on product-related updates or for feature rollouts in French (and/or in English)

This role interacts with business sponsors, product teams, subject matter experts, facilitators, and end-users while contributing to the skills, knowledge, and competency improvement of the sales and dealer success support force.

Key Areas of Responsibility:

1. Support & Implement internal and client-facing product communications Training and Customer-first initiative by conducting all sales and technical training classroom sessions to improve skills, knowledge, and competencies. Recommend changes to training programs through the analysis of courses evaluation, providing options for improvement.

2. Create & develop training materials/programs including trainer guides, participant materials, and evaluation systems. Identifying learning objectives and selecting instructional methodologies. Develop and deliver specialized training to introduce and reinforce new systems and processes to the sales team.

3. Work closely with front-line leaders, keeping abreast of trainees, analyze sales performance of the sales team & facilitate additional training as required. Develop effectiveness by assessing the application of learning to job performance, recommending future training and development programs. Coaching to reinforce sales skills (new and existing salesforce) by assessing each Sales Representative’s current competencies, determining training required, and researching, designing, or learning appropriate training programs.

4. Work in conjunction with HR to facilitate effective on-boarding of new sales representatives. Support and coach new sales representatives during their transition period from training to being fully productive.

Job Requirements:

  • University degree or equivalent (R),
  • Training certificate (A)
  • Minimum 3-5 years of sales and technical training (R)
  • Management experience (A).
  • Demonstrated leadership & communication skills
  • Experience in the development and delivery of sales curriculum.
  • Computer proficiency in M/S Office and web browser.


  • Strong communication (written & verbal) & presentation skills
  • Ability to coach, develop and provide feedback
  • Dealing with ambiguity
  • Ability to effectively manage projects
  • Strong work ethics
  • Ability to work independently, with minimum supervision


  • A valid driver’s license and the ability to travel – up to 25-50%
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